Finances · Glossaire

What is ROI (Return on Investment)?

Définition rapide

A percentage that measures the gain or loss of an investment relative to its cost. Higher ROI = better investment.

Explication complète

ROI (Return on Investment) measures the efficiency of an investment: (Gain − Cost) / Cost × 100. A stock bought for $100 and sold for $150 has 50% ROI. ROI is the simplest investment metric and works for any time period, but does not account for time. Two investments with the same 50% ROI — one held for 1 year, another for 5 — are NOT equal. For multi-year comparisons, use CAGR (Compound Annual Growth Rate) instead. ROI is also used in marketing to evaluate campaigns: a $1,000 ad spend that generated $3,000 in sales has 200% ROI. Always check whether ROI is "gross" or "net of costs."

Calculatrices liées

Calculators that use or explain ROI.

Termes liés

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Last reviewed: June 15, 2026 • Category: Finances