Finance · Glossary

What is Break-Even Point?

Quick definition

The sales volume or revenue at which total costs equal total revenue. Above this, you make a profit; below, a loss.

Full explanation

The break-even point is the level of sales at which a business neither profits nor loses. Below it, the business loses money; above it, profits begin. Formula (units): Break-even = Fixed Costs / (Price per Unit − Variable Cost per Unit). If your fixed costs are $10,000/month, you sell a product for $50 that costs $30 to make, your break-even is 500 units. Break-even analysis is critical for new products, pricing decisions, and capital investments. A low break-even means less risk; a high break-even means more. It also helps set sales targets and evaluate marketing spend: a campaign that moves the break-even down is valuable.

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Last reviewed: June 15, 2026 • Category: Finance